New Zealand says it will put all tobacco products into plain packaging, following the landmark move by Australia last year.
A review had shown it would help reduce the appeal of smoking and better publicise health risks, Associate Minister of Health Tariana Turia said.
The government acknowledged possible challenges from tobacco companies.
It will introduce laws later this year but wait for the outcome of legal cases in Australia before enforcing them.
As in Australia, packaging would carry large, graphic health warnings and be stripped of branding.
"Currently the packaging does everything it can to attract consumers and increase the perceived appeal and acceptability of smoking," Ms Turia said in a statement.
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