The world's largest online ticket retailer is to stop requiring users to enter hard-to-read words in order to prove they are human.
Captcha - which asks users to type in words to prove they are not robots trying to cheat the system - is used on many sites.
But Ticketmaster has moved to ditch it in favour of a simpler system.
It means users will write phrases, such as "freezing temperatures", rather than, for example, "tormentis harlory".
Captcha stands for Completely Automated Public Turing test to tell Computers and Humans Apart, and was first developed at Carnegie Mellon university in 2000.
For sites such as Ticketmaster, Captcha is used to make sure robots are not used to buy up tickets automatically.
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