For decades the entertainment industry used the word “theft” to refer to piracy.
Most famous is probably the “You Wouldn’t Steal a Car” ad. But virtually all press releases of outfits such as the MPAA refer to stealing or theft.
All of a sudden, however, MPAA boss Chris Dodd is whistling a different tune.
After the SOPA revolt earlier this year the movie industry group realized they have to position themselves better.
“We’re going to have to be more subtle and consumer-oriented,” Dodd says.
“We’re on the wrong track if we describe this as thievery.”
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