Weight loss brand Jenny Craig has pulled its sponsorship of the Kyle & Jackie O Show after just one day, admitting that it “badly misjudged public perception of Kyle Sandilands”.
The company did so in the face of a growing international backlash. By last night Jenny Craig’s US Facebook page had been overrun by Australian consumers attacking the sponsorship. Many of them pointed out that a previous target of the show was former Jenny Craig ambassador Magda Szubanski who Sandilands had said would lose more weight in a concentration camp. That incident two years ago saw him temporarily taken off the air.
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