Would You Pay to Lose Online Ads?

News Type: Event — Seeded on Sun Dec 14, 2008 3:19 PM EST

Article Source: PC World

A study in AdAge notes that very, very few consumers are willing to pay a monthly or yearly subscription fee to remove advertising on their favorite websites.

I've never felt the need to remove ads from the sites I read, but I certainly wouldn't pay a subscription fee to remove them, when I can do that for free with a FireFox add-on (I don't, though). I have given money through memberships and fundraising drives to smaller sites that I read often.

AdAge discovered that only 4 percent of consumers would be "very likely" to pay US$39.99 or $29.99 a year to have advertising removed from their favorite sites. That's less than $4 and $3 per month respectively.

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