Make your own Christmas cards, empty crackers – which people can fill with their own-made presents – are also doing well, according to retailers.
Celebrity chef Nigella Lawson, has also helped the trend, with her latest book Nigella Christmas, containing a whole chapter on homemade presents, from jam to biscuits.
John Lewis, despite suffering from a sharp fall in overall sales, has sold 18 per cent more sewing machines and 40 per cent more buttons than a year ago. Dress pattern sales have shot up by 12 per cent.
Tesco has also reported a surge in the number of sewing machines and in shoe cleaning equipment as consumers look to cherish their clothes and shoes, rather than let them fall apart.
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